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List first-timer SentiLink got its start six years ago detecting synthetic identity fraud, where criminals combine stolen Social Security numbers, fake names and real addresses to create bogus identities. Already, Candidly has partnerships with Vanguard, Empower and PNC Bank and counts Salesforce as an end user.įraud prevention is also a growth area–after all, fraudsters themselves aren’t deterred by a slowdown in VC funding.
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Talk about identifying a niche: Candidly makes software that helps employers and financial service companies offer student loan advice and repayment help as a worker benefit–a hot area that’s getting hotter, thanks to new tax breaks and the looming resumption of federal student loan payments paused during the pandemic. Unit is a banking-as-a-service startup that helps other companies offer checking accounts and payments services to their customers it processed more than $4 billion in transactions last year. Former Square Capital head Jackie Reses launched it last year when she bought a Kansas City bank. Fintech 50 newcomer Lead Bank, for instance, issues loans and processes payments for fintech and crypto startups, including credit card company Ramp, as well as multinational consumer companies. GlossGenius makes appointment-booking and payments software for independent beauty businesses.īusiness to business banking startups also fared well.
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Nium helps payroll and human resources platforms like Rippling and Deel disburse payments in 200 countries. It has direct access to 14 payment networks including Visa, Mastercard, and regional debit networks, which allows it to smartly route payments for faster speeds and lower fees. For example, Mountain View-based TabaPay speeds up money movement for fintechs and banks.
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In fact, the payments sector accounted for six of the 19 newcomers this year, as entrepreneurs zeroed in on new niches where they could add value and compete.
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